Why is Accessibility Important?

  • Because You Care
    • The Census Bureau reports 47 million Americans with disability. With population ages, this number increases to 98 million by 2060. 20% of population are Individuals with Vision, Hearing, Cognitive or Physical disabilities with significant challenges accessing websites, applications and documents online. Having an ADA compliant website will show to your visitors that you care about this groups of population and also will boost your ranking in Search Engine Sites such as Google, Yahoo and Bing.
  • Search Engine Optimization
    • According to recent reports, Search Engine Sites such as Google, Yahoo and Bing, have enhanced their algorithm that will look for websites that are easier and faster to visitors and rank them higher in their search engine pages thereby making your website search engine ranking more competitive against your competitors who spend higher bid amounts than you.
  • Avoid Potential Lawsuit
    • Abusive lawsuits under ADA have spread across the US plaguing small and micro businesses.
    • The ADA law has opened doors for persons living with disabilities.
    • Lawyers view the ADA law to file lawsuits against small businesses.
    • A plaintiff’s (Disable’s) attorney brings lawsuit, the business pays an average of $16,000 for legal fees in addition to cost of making his website ADA Compliant.
    • This is a forced and extorted settlement because the cost of fighting the allegation will be 4 to 5 times the average ($75,000) in annual income generated by the business. And the trial lawyers know this.

    https://www.forbes.com/sites/realspin/2016/12/22/the-ada-lawsuit-contagion-sweeping-u-s-states/#2913abd634ee

What is ADA?

  • ADA is “Americans with Disabilities Act.
  • ADA provides people with disabilities “equal opportunity”.
  • Signed into law on July 26, 1990 by President George H.W. Bush.
  • The ADA prohibits discrimination of people with disabilities and guarantees the same opportunities as everyone else. These opportunities include employment possibilities, purchasing of goods and services and the ability to participate in State and local government programs

Does the Law Apply to my website?

  • Basically, the law applies to the following Four areas;
    1. The Americans with disabilities and their friends, families, and caregivers
    2. Private employers with 15 or more employees
    3. All state and local government agencies (which includes both physical and programmatic access to all programs and services offered)
    4. Businesses operating for the benefit of the public and non-profits (more specifically, “public accommodations and commercial facilities”) See interpretation below

Recent interpretation of the LAW in different lawsuits terms a website as a non-physical public-accomodation place. With this interpretation, the LAW now makes it clear that businesses need to provide the same level of accessibility online as disabled people are guaranteed by law, offline.

The ADA Lawsuit Contagion Sweeping U.S. States

  • Abusive lawsuits under ADA have spread across the US plaguing small and micro businesses.
  • The ADA law has opened doors for persons living with disabilities.
  • Lawyers view the ADA law to file lawsuits against small businesses.
  • A plaintiff’s (Disable’s) attorney brings lawsuit, the business pays an average of $16,000 for legal fees in addition to cost of making his website ADA Compliant.
  • This is a forced and extorted settlement because the cost of fighting the allegation will be 4 to 5 times the average ($75,000) in annual income generated by the business. And the trial lawyers know this.

    https://www.forbes.com/sites/realspin/2016/12/22/the-ada-lawsuit-contagion-sweeping-u-s-states/#2913abd634ee

How to Make your Website ADA Compliant

  • Hire a digital agency with extensive knowledge in ADA WCAG 2.0 compliance rules and best practices.
  • Verify that the digital agency guarantee their work against potential lawsuits.
  • ADA compliance should be done from the start of a website development.
  • ADA compliance Can also be added to existing website, but requires a more difficult process to add retroactively

What is Web Content Accessibility Guidelines (WCAG)?

  • WCAG is “Web Content Accessibility Guidelines”
  • WCAG
    • Published in December 2008
    • Became an official international standard for website accessibility in 2012
  • WCAG 2.0
    • Organized as 12 guidelines under 4 principles (POUR
      • Perceivable: Web content is made available to the senses – sight, hearing, and/or touch
      • Operable: Interface forms, controls, and navigation are operable
      • Understandable: Content and interface are understandable
      • Robust: Site should work in all environments

WCAG Levels of Compliance

  • WCAG guidelines and principles conform to compliance (success criteria) in one of three levels:
    • Level A (must satisfy)
    • Level AA (should satisfy): Makes sites accessible to people with a wider range of disabilities, including the most common barriers
    • Level AAA (may satisfy): Most demanding level of WCAG compliance
  • In 2018 Revised 508 standards make WCAG 2.0 Level AA as the accessibility standard for websites and web content.

Our Five Step Solution to
Make Your Website ADA Compliance

  • Step 1: Automated Testing
  • Step 2: Manual Testing
  • Step 3: Usability Testing
  • Step 4: Code Level Implementation
  • Step 5: Final Review and Approval

ADA Compliance/Web Accessibility Verification Tool

NOTE: You may also use other Web Accessibility tools to verify if your website is ADA compliant.

Industry Cost to make a Website ADA Compliance?

  • Pricing for WCAG 2.0 Accessible website:
    • Small-Med eCommerce Store $27,000 to $50,000
    • Small 5 page website $3500
  • Tax Credit, up to 50% of eligible cost
    • US companies can take advantage of government incentives for making your site compliant. Qualifying businesses (online and offline) may claim a one-time tax credit to cover up to 50% of eligible costs. These tax credits apply to expenses between $250 and $10,250, and cover costs like interpreters, acquiring or modifying equipment or devices, and other auxiliary aids.

    https://www.businessnewsdaily.com/10900-ada-website-requirements.html

Why Choose Us?

  • Special Pricing and Discounts (Discounts as high as 75% of the Industry Cost)
  • DigiWEB Professional ADA Compliance upgrade will include the following:
    • WCAG 2.0 Level AA ADA Compliance
    • Unlimited changes to the existing Textual, Image contents and pages
    • Guaranteed protection against ADA WCAG 2.0 related lawsuit
    • ADA Compliant Certification
  • Referral Credit Refer other businesses to us and receive up to 25% of the amount they spend on our Digital solutions as credit towards your future purchases with Digitaiz.
  • Financing Incase you have limited budget to pay for your ADA Compliant website or other services offered by Digitaiz, you may request and qualify for a 0% financing for up to 6 months based on the amount of purchase. You may use your own lender or other 3rd party lenders to to help you with financing our Digital services.
Your website is the most important Digital Marketing Tool for your business.